Why Selectido for Sephora
Sephora's US assortment is far larger than what most other countries get. Brands like Drunk Elephant, Tatcha, Tarte, Saie, Patrick Ta, Rare Beauty, Charlotte Tilbury, Westman Atelier, Olaplex, and many others either are not sold in your country, are sold in limited shade ranges, or do not ship internationally from sephora.com.
Selectido bridges that gap. Your specialist walks the floor at Sephora, swatches shades on the back of their hand on camera, reads ingredient lists for you, and uses your Beauty Insider account if you have one to earn points.
What customers buy at Sephora
- Foundation, concealer, blush — full Fenty Beauty, Patrick Ta, Saie, Rare Beauty shade ranges in person
- Skincare — Drunk Elephant, Tatcha, Sunday Riley, Augustinus Bader, US-only formulations
- Fragrance — Maison Margiela, Le Labo, Byredo, Tom Ford, niche US-launch scents
- Hair — Olaplex full lineup, Living Proof, Oribe, Color Wow
- Sephora Collection — house brand, often the best-value items in the store
- Tools — T3, Dyson Airwrap (US-spec), Sephora-exclusive brush sets
What to expect on a Sephora session
An hour at Sephora covers a lot — most customers leave with 15–25 items. The specialist will start wherever you want (skincare, makeup, fragrance, hair) and walk through brand-by-brand. They will swatch shades on camera, read SKU codes, check the back of products for ingredients you need to avoid, and use your Beauty Insider phone number at checkout so you bank points.
If you have a specific shade match goal — e.g., 'find me a foundation that matches Rare Beauty 270N' — bring a current photo or a screenshot of your existing shade for reference. The specialist can hold products up to your reference and call out matches.