Selectido's AI shopping assistant. She finds US deals, compares prices, suggests gifts, and answers anything about US retailers.
She's not just a chatbot — she's plugged into 200+ US retailers, your wishlist, your past orders, and real-time pricing data. Free, unlimited, and conversational in 12 languages.
Cross-checks Amazon, Target, retailer-direct, member discounts — finds the best price instantly.
Budget + recipient style → 3 picks she'd send to her own family. Handles gift wrap + notes.
Item + tax + forwarding + customs duty + carrier = total you pay. No surprises.
Watching a sold-out Sephora drop or Stanley colorway? She pings the second it's back.
Chat in EN, ES, PT, FR, AR, KO, JA, ZH, HI, TL, VI, RU. Translates product descriptions too.
Walks you through how to return a US-store item, when to use Selectido return-handling, when to keep it.
Knows your country's de minimis, tax rates, and how to declare items so customs clears them fast.
Need a human? She books your live-shopper session with the right specialist at your preferred time.
"Brand X discontinued in my country" → she checks which US stores still carry it and last-known stock.
No subscription, no chat limit, no sign-up required. She's part of Selectido — you only pay if you act on her suggestions.
When she sets up your shipment, she runs the repack math — true dimensions vs the oversized US-store box — and tells you exactly how much you saved.
Sample run: 16×12×9 in Sephora box, repacked to 9×7×5 in. FedEx International drops from ~$108 to ~$42.
What is Sofi, the virtual shopping assistant?
Sofi is Selectido's AI shopping assistant. She compares prices across US stores, suggests gifts within your budget, finds in-stock alternatives, calculates landed cost including shipping and duties, and answers anything about US retailers, returns, and forwarding. Free to chat in any of 12 languages.
Does Sofi cost anything?
No. Chatting with Sofi is free, unlimited, and doesn't require sign-up. You only pay if you act on her suggestions — the actual US retail price of items + $14.99 forwarding fee per outbound shipment. Sofi gets cheaper for you because she finds deals, compares prices, and prevents wrong purchases.
What can Sofi actually do?
Sofi finds products across 200+ US stores, compares prices including coupons and member discounts, calculates landed cost (item + tax + forwarding + duty), suggests gifts within your budget and recipient's tastes, alerts on flash sales, helps with returns and exchanges, explains US shipping rules, and translates product descriptions into your language. She doesn't physically shop — for that, book a live shopper.
How does Sofi compare to a human live shopper?
Sofi handles the research, comparison, and decision support — free, instant, anytime. Live shoppers handle the physical shopping — walking into Costco, Trader Joe's, Apple. Most customers use both: Sofi for finding what to buy, live shoppers when the item needs a human in the store. Sofi can also book your live shopping session for you.