Franquicia personal: 3 envíos × USD $200 al año, libres de derecho
Uruguay es de los pocos países LATAM con una franquicia personal estructural: hasta 3 envíos por año de hasta USD $200 cada uno entran libres de derecho. Eso son USD $600 al año limpios — y Selectido es la forma más fácil de usarlos sin perder uno por mala documentación. Marcamos cada envío con su valor real para no quemar la franquicia anticipadamente.
Why Uruguayan customers use Selectido
Uruguay is a small market with high purchasing power and a strong appetite for imported goods. Local retail (Tienda Inglesa, Disco, Devoto, Tata, Geant, Multi Ahorro) is solid, but US-only categories — Sephora US prestige beauty (no Sephora in Uruguay), Apple Store US pricing (vs. Uruguayan retail with 22% IVA + duties stacked), Whole Foods 365 organic supplements, brand-name baby formula like Similac and Enfamil, Costco bulk Kirkland — still need a US shopper.
The killer angle is the franquicia personal: 3 shipments × USD $200 per year duty-free. That's $600 of clean US shopping every calendar year — Sephora prestige skincare, an iPhone, Costco vitamins — without paying the 22% IVA + duty stack. Selectido is built around that regime: we mark each envío accurately and time consolidations so you don't burn a franquicia slot on a $30 box.
The "MercadoLibre importadora" tax
Uruguayan local listings of Sephora-tier beauty, Apple Store US-only configs, Whole Foods 365 supplements — when they exist — carry the importer's full 22% IVA + duty + freight + margin stack. Often 60-80% above US sticker. Selectido is the live-video shortcut: a US shopper FaceTiming from inside Sephora Aventura or Apple Pentagon City, DHL to your departamento en Pocitos o Carrasco, factura original adjunta. Ta, bo.
Uruguayo-tested · sin importadora intermediaTop US stores for Uruguayan customers
- Sephora US — prestige beauty (no Sephora in Uruguay): Drunk Elephant, Tatcha, Charlotte Tilbury, Rare Beauty
- Apple Store US — iPhones, MacBooks at US retail (vs. 22% IVA + importer markup)
- Whole Foods 365 — USDA-organic supplements, vitamins, specialty pantry
- Costco Kirkland Signature — multivitamins, Similac/Enfamil baby formula, bulk household
- Best Buy — gaming consoles, laptops, drones, accessories
- Trader Joe's — US-only food brands
- Target, Old Navy, Carter's — kids' clothing, school season, household
- Amazon US (3P) — items Amazon won't ship to Uruguay, we receive and forward
Shipping to Uruguay — your carrier lineup
Two ways to shop the US from Uruguay
📹 Live video shopping — $75/hr
For items you want to see before buying. A real US shopper opens a video call from inside the store, you watch and direct. Better than the importadora.
📦 Package forwarding — $14.99/shipment
For items you order online yourself. Get a free US address, we receive + photograph + forward. No subscription. Counts toward your franquicia personal.
Cities Selectido ships to in Uruguay
Dirección Nacional de Aduanas · Régimen Franquicia Personal
Frequently asked questions
📱 ¿Preferís Telegram? Chat con nuestro bot — respuestas en segundos.
Abrir @SelectidoBot →Mail & forwarding services
Real US street address, customs paperwork included, $14.99 flat per shipment. No subscription.
- US mail forwarding service — letters and packages from a real US address
- USPS Hold Mail alternative — hold your US mail beyond 30 days while abroad
- Virtual mailbox comparison — vs Anytime Mailbox, Traveling Mailbox, PostScan, iPostal1
- USPS customs form guide — CN-22 / CN-23 explained (or skip it free with Selectido)