Don't pack up the car for a 10-item Cub run. We'll go for you.
A real Twin Cities shopper goes to Costco, Target, Cub, Trader Joe's — on a live video call with you on the couch. Diapers, formula, the EXACT brand. Free local delivery in Minneapolis & St. Paul. Pause the call when the baby needs you. We wait.
Why this is built for new-parent life
The first 6 months with a baby (and especially the first 12 weeks) reorganize your entire week around feedings, naps, and the physics of leaving the house with a newborn. A "quick" grocery run becomes:
- Time the trip between feedings (45 minutes max)
- Diaper change before leaving
- Pack the diaper bag (extra outfit, wipes, bottle, burp cloth, pacifier, a snack for you)
- Get the baby into the car seat without waking them
- Drive to Cub. Find parking. Get the baby out of the car seat. Into the cart.
- Shop in 20 minutes flat while pretending the baby isn't about to lose it
- Check out. Reverse the whole process. Pray you make it home before the next feed.
Selectido replaces all of that with: open the link on your phone, shop from the couch.
Who Selectido is built for
👶 Newborn parents (weeks 0-12)
Sleep-deprived, nursing/feeding around the clock, recovering. Outsource the grocery run; keep your nap windows for actual naps.
🩹 C-section recovery
No lifting more than the baby for 4-6 weeks. We bring everything inside your doorway. (See /post-surgery too.)
🍼 Exclusive pumpers
You're already running a tight schedule between pump sessions. The grocery store is the easiest hour to give back to yourself.
🏥 NICU parents
Hospital all day, home for sleep. We can shop while you're at the hospital and deliver to your door so groceries are there when you get home.
👯 Twins / triplets parents
Two car seats and a diaper bag don't fit in most carts. The math just doesn't work. Outsource the run.
🤱 Single parents
No backup at home. The grocery run can't wait for "when my partner gets back." We're the backup.
How it works
Book during a nap
Schedule for later today, tomorrow, or set up a recurring weekly slot. Most new parents pick the same time every week so it becomes one less decision.
Tap the link
From the couch, the rocking chair, the floor, wherever you ended up. Browser-based, no app to install. Works one-handed.
Shop with pauses built in
"Pause, baby needs me." "Back." That's it. Shopper waits. Many of our shoppers are parents themselves and totally get it.
Free delivery to the door (or inside)
If it fits in a compact car and you're in the Twin Cities service area, we deliver free. Bags inside the doorway? Just ask.
The formula and diaper specifics matter
Anyone who's ordered baby supplies via Instacart and gotten the wrong formula knows how high-stakes this is. Selectido is built around the EXACT brand mattering:
- Formula: watch your shopper grab the exact can — Similac Sensitive, Enfamil Gentlease, Kirkland (Costco's), Bobbie, Aussie Bubs, etc. Specify size (12.4oz vs 23.2oz vs case packs).
- Diapers: the right brand AND the right size — Pampers Swaddlers Size 1 vs Pampers Cruisers 360 Size 4 are not the same product. Visual confirmation on video.
- Wipes: sensitive vs scented vs flushable training wipes — easy to mix up at the shelf, easy to confirm on video.
- Bottles & nipples: nipple flow size (preemie / level 1 / level 2 / Y-cut) matters enormously. Hold up the package, confirm before bagging.
- Baby food stages: stage 1 vs stage 2 vs stage 3, jar vs pouch — read the label aloud.
Easy meals for new parents — what to actually order
If you're not sure what to put in the cart for sleep-deprived life, we usually suggest:
- One-handed snacks: string cheese, hummus + carrots, trail mix, granola bars, fruit you can eat one-handed (bananas, grapes, clementines).
- Easy-to-prep meals: rotisserie chicken, pre-cut salad kits, frozen meals from Trader Joe's or Whole Foods, microwave rice packets.
- Hydration for nursing/pumping: big water bottles, electrolyte drinks (LMNT, Liquid IV), oat milk lattes for the morning.
- Postpartum recovery basics: pads, sitz bath supplies, lanolin, Tucks pads, perineal spray.
- Freezer-meal staples: if family is bringing meals, ask us to pick up disposable containers, foil pans, and freezer bags so you have them on hand.
Your shopper will help with the list — just tell them "I'm 3 weeks postpartum, exclusively pumping, and need easy-to-eat foods" and they'll suggest options aisle by aisle.
Selectido vs. Instacart for new parents
Instacart is fine for "I forgot one thing." Selectido is built for the actual reality of new-parent life:
- The wrong formula isn't a substitution — it's a 3am crisis. Live video means visual confirmation before it goes in the cart.
- Pause-and-resume matches your actual schedule with a baby. Static apps don't.
- Preferences saved on file means the brand of diapers, the wipes you like, the formula size are visible to whichever shopper picks up the booking — less explaining each week.
- Free local delivery means you can use it for the small frequent runs new-parent life requires without paying $7+ each time.
- Bags inside the doorway for postpartum lifting restrictions or when the baby's asleep on you.
As a baby shower or new-parent gift
If you're shopping for a friend or family member who just had a baby — Selectido sessions make a much more useful gift than another onesie. Reach out to SelectidoShopping@gmail.com and we can issue a credit you can give. New parents almost universally rank "groceries handled for me this week" higher than physical baby items.
What it costs
- $75 per hour for the live shopping session.
- 15% off if you book 2+ hours.
- Items at store price — no markup.
- Free local delivery for compact-car-sized orders within Minneapolis, St. Paul, and close-in suburbs.
- No subscription. No service fee. No suggested tip.
Frequently asked questions
Three reasons. (1) The wrong formula or wrong diaper size is a real crisis at 3am — Instacart substitutions get this wrong constantly. With Selectido, you watch the shopper grab the EXACT can, on video, before it goes in the cart. (2) You can shop while the baby naps, in 5-minute increments — pause when you have to feed, nurse, or settle the baby; the shopper waits. (3) Free local delivery means you can use it for small frequent runs new-parent life requires.
Yes — happens on most new-parent sessions. Just say "pause for 5 minutes" or "mute me while I settle her" and the shopper waits. Many of our shoppers are parents themselves and completely get it.
Yes — just tell us at booking. We'll bring bags right inside the doorway, onto the kitchen counter, or wherever's easiest. C-section recovery has lifting restrictions for the first 4-6 weeks; we plan around that. See /post-surgery too.
Yes — common setup. Your partner creates the account, pre-loads the wallet, and schedules sessions during your nap windows. You join the video from the couch with the baby on you. Great way to share the mental load.
Those work for staples on a stable schedule. Selectido covers everything subscriptions can't — the urgent diaper-blowout-emergency Costco run, the "we ran out of formula at 9pm" run, the "this nipple shape isn't working" run, and regular weekly groceries. Many parents use both.
Yes. Lots of new parents realize at month 2 that they need things their registry didn't include. We can do a Target or Buy Buy Baby run with you on video so you can see the actual swaddle, hold up two bottles, ask about nipple flow rates, etc.
Significantly more useful. Two car seats + the diaper bag + a stroller + a 12-pack of formula doesn't fit in most cars and definitely doesn't fit in your sanity. Multiples parents are some of our most loyal weekly customers.
$75/hr for the session plus items at store price. For a typical $200 grocery + diaper run, that's ~$275 total — usually less than what Instacart charges (markup + service + delivery + tip), with free delivery. Most efficient: one weekly 1-hour session for everything instead of multiple small runs.
Yes — message us and we can issue a Selectido credit you can give. Way more practical than a 17th onesie.
If you're in Minneapolis, St. Paul, or one of our close-in suburbs (Edina, Bloomington, Roseville, Richfield, St. Louis Park, Maple Grove, plus a few more), and your order fits in a compact car (typically 2-6 grocery bags + a Costco pack of diapers), we deliver free. Larger hauls or addresses outside the ring are still served — usually for a $5-15 fuel charge, quoted upfront.