Selectido
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Live from Minneapolis & St. Paul

Your neighbor goes to the store. You see what they see.

A real Twin Cities shopper walks the aisles for you on a live video call. Point at the spinach. Ask if the bananas are ripe. Approve every item before they buy. Then we drop it at your door — free, if it fits in our car.

$75 / hour No markup No subscription Free local delivery
Live · Twin Cities
📍 Cub Foods, Uptown · for Marlene in Highland Park · ETA 18 min · 📍 Target, Roseville · 34 items, $128, delivered free · 📍 Trader Joe's, St. Louis Park · Eli's first session, age 78 · 📍 Costco, Maple Grove · post-surgery delivery to St. Anthony · 📍 Lunds & Byerlys, Edina · weekly recurring · Friday 10am · 📍 Cub Foods, Uptown · for Marlene in Highland Park · ETA 18 min · 📍 Target, Roseville · 34 items, $128, delivered free · 📍 Trader Joe's, St. Louis Park · Eli's first session, age 78 · 📍 Costco, Maple Grove · post-surgery delivery to St. Anthony · 📍 Lunds & Byerlys, Edina · weekly recurring · Friday 10am
How it works

One hour. One shopper. Eyes on every item.

No app to install. Works in any browser. If you can answer a FaceTime call, you can do this.
01

Pick a time + store

Today, tomorrow, or a recurring weekly slot. Cub, Target, Trader Joe's, Costco, anywhere in the metro.

02

Tap the link we text you

At your appointment time, one tap opens the live video call in your browser. No app, no setup.

03

Direct the shopping

"Is the spinach fresh?" "Two Honeycrisp, not Galas." "Skip the cilantro." They put approved items in the cart.

04

We drop it at your door

Free if it fits in our car, within Minneapolis, St. Paul, or close-in suburbs. Same day, every time.

What you actually see

Their phone is your eyes.

Selectido isn't a list you fill out and pray. It's a one-hour video call. The aisle is on your screen — labels, expiration dates, the brand they're holding up — and the cart updates as you approve each item.

  • See the actual shelf, in real time
  • Hear the price before they reach for it
  • Compare brands without leaving your chair
  • Skip an item — or swap it — before it lands in the cart
  • End-of-session receipt photo so nothing is mystery math
Try a 5-min test call (free) →
Who this is for

Built for the people delivery apps forgot.

Anyone who'd rather direct a real person on video than scroll through substitution alerts on an app.
👵

Seniors aging in place

Stay in your own home. Keep choosing your own brands. See your shopper face-to-face every week.

🩹

Post-surgery recovery

Knee surgery, C-section, chemo? Don't drag yourself to Cub. We go for you while you heal.

Mobility limitations

Chronic illness, MS, severe arthritis — shop from your living room, not a parking lot.

👶

New parents

Don't wake the baby. Don't pack up two car seats for a 10-item run. We'll grab the formula.

💛

Family caregivers

Book for your parent across the metro. Pay on your card; they direct the shopping.

🦠

Immunocompromised

Skip the crowded store entirely. Live video keeps you in control without the exposure.

Twin Cities service area

Free delivery in the core metro.

Outside the free ring? We still come — small fuel-cost charge quoted before you book.

Where we drop free

If your order fits comfortably in a compact car AND you're inside the ring, delivery is free — that day, after the session.

Free zone
Minneapolis Saint Paul Edina Bloomington Roseville Richfield St. Louis Park Maple Grove Golden Valley Crystal
Outer ring · $5–15 fuel cost
Eden Prairie Plymouth Woodbury Apple Valley Burnsville Eagan

Quoted up front, never a surprise. Larger orders (full-cart Costco runs, anything that needs a truck) get a fair flat rate before the session.

Twin Cities stores we shop

Anywhere in the metro that's open.

Most-requested below — but if you'd send a friend there, we'll go.

Grocery

Cub Foods Lunds & Byerlys Kowalski's Aldi Trader Joe's Whole Foods Festival Foods

Big-box

Target Walmart Costco Sam's Club Menards Home Depot Lowe's

Pharmacy

CVS Walgreens Walmart Pharmacy Costco Pharmacy

Specialty & Local

Apple Store Best Buy REI Nordstrom Sephora Wedge Co-op Mississippi Market Linden Hills Co-op
Selectido vs. Instacart / Shipt

One sends a stranger with a list. We send a neighbor with you.

Both have a place. Use Instacart for speed when you don't care who shops. Use Selectido when the who matters.
Selectido

One hour, a real person, eyes on every item.

  • Live video, always. You see the actual shelves through their phone.
  • You approve every item in real-time before it goes in the cart.
  • No markup. You pay the store's price; receipt photo at the end.
  • $75/hr flat session — transparent, no service fee on top.
  • Free local delivery if it fits in a compact car.
  • Tips 100% optional and 100% go to your shopper.
  • Preferences saved — brand of bread, dietary notes, "no cilantro."
  • Costco without a membership, Trader Joe's, outlets — anywhere.
Best for: homebound, sessions worth $20–300 of careful shopping.
Instacart / Shipt

Fast pickup, faceless transaction.

  • No live video. The shopper guesses from a static list.
  • Substitutions happen after the fact — you reject by text.
  • 10–30% markup on item prices above the store.
  • $3–9 per order plus a 5–15% service fee.
  • $3–15 delivery fee on top of everything else.
  • Tip prompts at 5–20% — and the platform takes a cut.
  • Start from scratch each time. No saved preferences.
  • Only stores in their delivery network.
Best for: a last-minute quart of milk when you don't mind who shops.
Free delivery, plainly

If it fits in the car, the drop is on us.

🚗

Why we do this: we live in the Twin Cities. The community here looks out for its homebound neighbors. The free local delivery is our way of doing the same. It's not a promo. It's the policy.

Free delivery applies when:

What doesn't qualify for free delivery (we still come — just with a small fuel-cost charge, quoted upfront):

One ask: please be home (or have someone available) during the delivery window. We'll text 15 minutes before arrival. Doorstep drop-off is fine if that's easier — just let your shopper know during the session.

What a session looks like

Real runs. Real receipts.

Sample sessions composited from actual Twin Cities orders. Names changed; numbers are real.
Cub Foods · Uptown
Mon · 10:00am · 58 min
Honeycrisp apples (3 lb)$8.97
Baby spinach (5 oz)$3.99
Oat milk (½ gal)$4.49
Sourdough loaf$5.99
Ground turkey (1 lb)$6.49
Eggs (large, 12 ct)$4.79
… +8 more items
14 items · subtotal$87.42
Delivered to S. Mpls in 47 min
Trader Joe's · St. Louis Park
Wed · 2:30pm · 1h 12m
Mandarin orange chicken$5.99
Cauliflower gnocchi (2x)$5.98
Cold-brew coffee bottles$4.99
Trader Ming's potstickers$5.49
Triple cream brie$8.99
Cookie butter$3.99
… +17 more items
23 items · subtotal$128.40
Delivered to Highland Park in 1h 04m
Costco · Maple Grove
Sat · 9:15am · 1h 28m
Rotisserie chicken$4.99
Kirkland salmon (3 lb)$28.49
Olive oil (2L)$15.99
Paper towels (12-pk)$22.99
Diapers (size 4, 192ct)$44.99
Frozen mango (3 lb)$11.99
… +9 more items
15 items · subtotal$246.84
Delivered to NE Mpls in 56 min
S

Selectido started in Minneapolis the year my grandmother stopped driving. She still wanted to choose her own oranges, her own bread, the exact cut of cod from Coastal. The big delivery apps couldn't give her that — they sent a stranger with a checklist. So we built the thing she actually wanted: a one-hour video call with a real person, walking the aisle with her, treating shopping like the human errand it is.

The free local delivery in the Twin Cities isn't a marketing line. It's how we say thank you to the community that made this possible. We're a small team and we're not going anywhere.

— Sam & the Selectido team
Founder · based in Minneapolis
Pricing

One rate. No surprises.

Most grocery runs fit comfortably in one hour. 15% off if you book 2+ hours (Costco + Target same trip).
Live shopping session
$75/hour

  • One full hour, one real Twin Cities shopper, on live video
  • No markup on items — receipt photo at the end
  • Free local delivery if it fits in a compact car
  • No subscription, no membership, no service fee
  • Tips 100% optional, 100% to your shopper
  • 15% off multi-hour sessions (Costco + Target combos)

What you'll actually pay

For a typical $200 grocery run: $75 session + $200 items = $275 total. No delivery fee. No service fee. No tip required.

Comparison: Instacart's "$200 grocery run" often hits $280+ once you stack delivery fee, service fee, ~15% item markup, and suggested tip. We're typically the same or cheaper — with a real person, on video, the whole time.
Questions

The things everyone asks.

How is Selectido different from Instacart or Shipt?+
Instacart and Shipt send a gig worker who guesses what you wanted from a static list — and you pay a service fee, delivery fee, item markup, and a tip. Selectido is one full hour of a real Twin Cities shopper, on live video with you, who you direct in real time. We don't mark up items. Local delivery is free if it fits in a compact car. Best when you want a real person making thoughtful choices, not just a fast pickup.
Can my adult kids book this for an elderly parent?+
Yes — one of our most common use cases. You book and pre-pay; your parent joins the video call. They get the personal experience of "going shopping"; you handle the logistics. We send the receipt summary to both addresses if you want.
What if I need help every week?+
Many Twin Cities customers book a recurring weekly slot — same time, same store. Selectido uses a first-to-accept model, so the shopper won't always be the same person, but your preferences are saved on file (brand of bread you like, no cilantro in salsa, that one specific apple variety) so whichever shopper picks up the booking has the context. Pay-as-you-go, no subscription. Pause anytime.
Do I need to be tech-savvy?+
No. The video call works in any browser via a one-tap link we text or email you. No app, no account complexity. If you can answer a FaceTime call, you can do this. Want a free 5-minute test call before your first session? Just ask — happy to set one up.
Are your shoppers background-checked?+
Yes for any shopper handling deliveries to senior or vulnerable customers. We require an in-person introductory video call with our founder before approval. Background checks are part of our homebound delivery program. Small team, vetted by us individually.
Who pays at the register — me or the shopper?+
The shopper pays at the register from our consolidation hub (which you pre-loaded into your Selectido wallet). You never hand over a credit card. After the session you see the receipt photo, actual item totals, and your remaining wallet balance.
Why $75/hr and not "free" like Instacart's no-fee tier?+
It's not really free with Instacart — they make their margin on item markups, service fees, delivery fees, and tip suggestions. Selectido charges a transparent hourly rate so you know exactly what you're paying. For a typical $200 grocery run, an Instacart total often beats $75 in fees + markup once you add it all up. We're often cheaper for larger orders.
What stores can you NOT shop at?+
Any store that's open and physically accessible to a member of the public, we can shop. We can't shop at members-only warehouses where the customer doesn't have a membership AND a non-member can't legally enter (rare). Costco specifically — non-members CAN enter for prescription pickup and a few other reasons; we work with shoppers who have memberships so this isn't a barrier.
Can I tip my shopper?+
Yes — tipping is welcomed but never required or expected. 100% of any tip goes directly to your shopper (we don't take a cut). Most customers who tip do so at the end of the session via the app.
What's the catch?+
No catch. We're a small Twin Cities company building this because we think the existing delivery apps treat shopping like a logistics problem when for many people it's actually a human-need problem. The free local delivery is part of our community give-back. We make money on the hourly session rate; that's it.

Ready to point at the spinach from your couch?

Book a one-hour session with a real Twin Cities shopper. Most first-time sessions are scheduled within 24 hours.

Book your first session →
First session? Reply to your booking confirmation and we'll do a free 5-minute test call to make sure your device works.
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